From SEO to GEO: Surviving the Shift to Generative Search
Search is evolving fast. This post breaks down four critical shifts—from keywords to user modeling—that every SEO needs to understand before they get left behind.
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Clarity in a world losing signal
Writing, frameworks, and strategy on the edge of AI, cognition, and meaning.
Living with clarity. Building with intent. Using AI like it matters.
What I’m exploring now
I needed a place to think
This is a place to think clearly, write honestly, and connect the dots out loud. Not a brand. Not a performance. Just a mind at work. Here’s why it exists.
About
I’m Victor. I help people think clearly in a world that’s wired to distract them.
I write about how AI is changing the way we work, how we think, and how we relate and build meaning. My focus isn’t hype, it’s structure. I explore what it means to live deliberately in an accelerating world, and how we can use emerging tools like AI to design better systems for thought, growth, and self-direction.
What I write about
- AI & human cognition
- Building with intent
- Meaningful tech use
victorthinks 