From SEO to GEO: Surviving the Shift to Generative Search
Search is evolving fast. This post breaks down four critical shifts—from keywords to user modeling—that every SEO needs to understand before they get left behind.
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Writing, frameworks, and strategy on the edge of AI, cognition, and meaning.
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I needed a place to think
This is a place to think clearly, write honestly, and connect the dots out loud. Not a brand. Not a performance. Just a mind at work. Here’s why it exists.
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